Thriving business needs a good social media manager. All business owners are convinced that there business will grow faster if they are visible to the different social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Social Media Management is Work
The truth of the matter is that creating and maintaining the different social media platform will entail commitment, time, and a lot of creativity.
A Facebook page requires us to post at least a minimum of three times a week and a maximum of two per day if you have at least a thousand followers. A good Twitter page post a minimum of three per day or thirty per day. That is just two of the four social media platform mentioned above.
“A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” - Guy Kawasaki, Chief Evangelist, Canva
The Why of Social Media Presence
Before even thinking if you have the time and creativity to maintain these social media sites, you first need to decide your BIG WHY. Why do you want to have Facebook, Twitter, Instagram, and LinkedIn for your business? Do you think it will help you accomplish your vision and mission of your work? Knowing your WHY will always come handy at times you want to give up those social media sites.
The Social Media Tasks
Just like your weekly schedules where you plot out your daily and weekly to do’s, social media postings is also the same.
Use a Theme per day or per week
One social media strategy is to have a theme set for week. This will help in the consistency and coherence of all your posts. This will give a unified look to all your social media platforms.
Use Keywords in your Content
Knowing and using the right keywords of your business will boost the online visibility of your social media posts. There are different keyword search engines you can access to help you identify the right keywords.
Use Social Media Posting and Scheduling Tools
Once you are set with the right content, have included the right keywords to optimize your content, and have chosen the right image - it is time for you to post it.
To be efficient in posting, using a social media scheduling tools will come in handy. It will do the work for you once at the time and day you set it.
You might be thinking, “Khit, this sounds all good but overwhelming for me!”
Worry no more! Your Virtual Kit can do it for you! Let me explain…
Your Virtual Kit can:
Maintain your different social media platforms. I will create (if you haven’t have one yet) and keep all these platforms and will make sure your business social media presence is interacting and engaging with other accounts - in real time. Your Virtual Kit maintains four social media platforms. We have Facebook page, Twitter, Instagram, and LinkedIn. These platforms are essential in connecting me to you and to other clients.
Conceptualize weekly or monthly theme related to your business. I will create social media content suitable to your business. I will search the internet to find suitable graphic images to convey your message.
Use social media scheduling tool to ensure that all your business accounts will post relevant and engaging social media contents - all in the scheduled time. In my personal social media scheduling post, I am using Hootsuite and I have seen the effectiveness of using it.
Here are some example of my work:
I am Your Virtual Kit, your Social Media Manager
The different social media platform are essential to the success of your business. It is hard work and will entail time and creativity on your end. Let me do the work for you.
I am confident I can deliver all these promises because I find joy and fulfilment in helping people. I am continuously on the look out for personal and career development so I can better serve you.
Raring to bring your business to a new heights? I am! Let's connect! Leave a message and will definitely reply back to you ASAP! :)